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May 2017 Issue

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Negative attitudes about fruits and vegetables grown with the use of pesticides results in a lower likelihood that low-income shoppers will purchase any fruits and vegetables, researchers found. Surveys from more than 500 low-income shoppers that revealed their attitudes about organic and conventional fruits and vegetables showed a general preference for organic, due to health and safety concerns with conventional. However, the higher cost of organic produce was a significant deterrent to participants purchasing them. Despite information about organic and conventional fruits and vegetables, shoppers were still less likely to purchase more fruits and vegetables, regardless of how they were grown.

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