October 2013 Issue

Behind “Sustainable Meat” Labels

Consumers are interested in sustainable, humanely raised meats; but terms like organic, cage-free, and grass-fed can confuse. EN guides you through the meat labeling maze.

Grass-fed, organic, natural, free-range—such meat and poultry labeling terms abound. Some supermarkets even promote their own humane animal agriculture program, such as Whole Foods Market’s Global Animal Partnership’s 5-Step Animal Welfare Rating program, which outlines specifics on how animals are cared for and raised. These labels and programs are driven by health-minded consumers who seek wholesome meat and poultry products, raised with limited exposure to drugs, hormones and pesticides, as well as in a sustainable and humane fashion.

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