Ask EN

February 2011 Issue

The Art of Making Foods Look “Healthier” Than They Really Are

You’ve heard of whitewashing, when flaws are covered up to make something seem more appealing, and even greenwashing (see EN September 2010, "On the Lookout for Greenwashing"), when companies make products appear eco-friendly in order to promote sales. And now there’s nutri-washing, a term that describes the strategy food companies use to make foods appear healthier in order to increase sales.

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