You Should Know

October 2011 Issue

Behind the Heart-Check Symbol

If you’re in the habit of looking for the familiar checkmark enclosed in a red heart before you drop a food into your shopping cart, you’re not alone. The American Heart Association’s heart-check icon, which has been gracing food packages since 1995, has become the most recognized and trusted symbol on food packages. In fact, 83 percent of consumers recognize this symbol and 63 percent trust it, according to survey results presented at the Oldways Supermarket Dietitians Symposium in Santa Rosa, CA on March 31, 2011.

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