June 2010 Issue

The Power of Persuasion: Food Marketing Really Does Work

After a long day, youíve finally settled down to a quiet evening in front of the television. A fast food commercial pops up and you feast your eyes on a glistening cheeseburger. The next thing you know, youíre hungry and youíve got a hankering for a burger. Is this mere coincidence or do food ads really hold the power to change the way you eat? The answer is right before your eyes; multi-million dollar advertising campaigns would not exist if they didnít work.

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