You Should Know

April 2009 Issue

H20 With a Twist…or Two (or Three): A Look at “Enhanced Waters”

Thirsty? If only reaching for a bottle of water were easy. While it used to be a simple choice between Perrier and Poland Springs, today you can choose from a growing category collectively called "enhanced waters," offering everything from vitamins, minerals, protein, herbs, caffeine and—most curiously—calories. Clearly, water today is much more than just H20. Water’s New Add-Ins. The current trend of flavored "designer" waters includes a confusing array of selections, for about $1.79 to $2.49 per bottle. Most of these waters are not just flavored, but sweetened as well, with vitamins, minerals, antioxidants, herbs and caffeine thrown into the mix. You can choose among those flavored with no added sweetener (sadly, there are too few), flavored and sweetened with a sugar substitute (plenty to choose from), or flavored and sweetened with sugar (or a combo of sugar and a substitute).

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