October 2009 Issue

Healthy Bugs Living in Harmony, Inside the World of Friendly Probiotics

Digestive health is a big priority these days—the U.S. probiotic ("friendly bacteria") market is projected to be worth up to $2 billion or more by 2013, according to a recent Datamonitor study commissioned by Kraft Foods. Yet even with famous faces and large food companies touting the gut health benefits of probiotics, confusion abounds. The Datamonitor study revealed that 63 percent of consumers are still confused by probiotics and only 13 percent could accurately define what they are. So what are these friendly microbes and how do they work?

To continue reading this entire article you must be a paid subscriber.

Subscribe to Environmental Nutrition

Get the next year of Environmental Nutrition for just $20. And access all of our online content - how to fight heart disease, cancer, stroke, diabetes, osteoporosis, Alzheimer's, and dozens of other diseases - free of charge.

Already subscribe but haven't registered for all the benefits of the website? Click here.

Subscriber Log In

Forgot your password? Click Here.