April 1999 Issue

Protein: Is More Better? Expert Panel Tells EN "Not For Most People"

Recently, a full-page magazine ad sponsored by the American Egg Board caught EN's attention: a close-up shot of two eggs with the words "Protein. Sunny-side up." It left no doubt in our minds that protein is big in the food world these days. Last year alone, 118 new protein-empowered products appeared on the market, from familiar snack bars to obscure protein-packed breadsticks. The current spate of protein-pushing diet books no doubt fueled their

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