Ask EN

February 1999 Issue

Valentine on Your Cereal Box? What That Heart Smart Logo Means

Q. Should I look for foods that have the American Heart Association heart-healthy logo on the label? A. That depends. The red heart with a white checkmark is the logo of the American Heart Association's Food Certification Program. Established in 1995, it is intended to help consumers identify heart-healthy foods. While the program may have good intentions at its core, it has some inherent flaws. To be certified, a serving of food must

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