Food Comparison

July 1998 Issue

Savvy Soft-Serve Consumers Lick Misleading Labels

Sonya loves the soft-serve frozen she gets at the local 10-calorie-per-ounce stand, it recent marketing phenomenon. "It's so rich and creamy, yet I'm only eating about 40 calories. It's like a miracle !" she exclaims. Sorry, Sonya. It's more like a scam. Once just an occasional treat, soft-serve frozen desserts are more popular than ever, especially with low-calorie, sugar-free and nonfat varieties flooding the market. But don't let nutrient labels posted on the

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