May 1997 Issue

EN's Strategies for Outsmarting Supermarket Tactics

It's 5:30 pm. You make a quick stop at the market for just a few items. A half-hour later, you've spent $50 on a cartful of groceries you probably didn't need. Sound familiar? Winding your way through supermarket aisles can be mind-boggling. Many stores stock over 35,000 items, and offerings change daily. Since the average shopper visits the market twice a week and spends more than $80 a week on groceries for the

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