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June 2003
Calcium for Your Colon: New Benefit or New Advertising Pitch?
“The same Caltrate that helps prevent bone loss may help keep your colon healthy, too.” So proclaims Wyeth about its newest calcium supplement, packaged specifically for people worried about their colon health. Can a simple calcium supplement really reduce colon cancer risk, as product ads imply (though never actually say)? Moreover, does Caltrate Colon Health, in particular, have an edge over other brands of calcium?
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