Beware of Organic Junk Food

Walk down the aisles of a natural food store and you’ll find a variety of organic foods, many of which are healthy whole foods, such as organic fruits, vegetables, grains, beans, dairy products, nuts, and seeds. Unfortunately, the organic inventory doesn’t stop there. Increasingly, stores are widening their organic food choices to include more processed foods, such as organic jelly beans, potato chips, cookies, and even vodka. What’s wrong with all of these organic food choices? It’s a matter of perception: Surveys consistently show that people perceive organic foods—no matter what they are—to be healthier than their conventional counterparts.