August 2012 Issue
Beware of Organic Junk Food
Walk down the aisles of a natural food store and youll find a variety of organic foods, many of which are healthy whole foods, such as organic fruits, vegetables, grains, beans, dairy products, nuts, and seeds. Unfortunately, the organic inventory doesnt stop there. Increasingly, stores are widening their organic food choices to include more processed foods, such as organic jelly beans, potato chips, cookies, and even vodka. Whats wrong with all of these organic food choices? Its a matter of perception: Surveys consistently show that people perceive organic foodsno matter what they areto be healthier than their conventional counterparts.
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