February 2012 Issue
Defining Natural on Food Labels
Natural foods are one of todays hottest trends. But the U.S. Food and Drug Administration (FDA) has yet to define the term natural on food labels, although they dont object to companies using the term if the food does not contain added color, artificial flavors or synthetic substances. However, this does little to add meaning to the natural claim companies are slapping on food products left and right.
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