The Juice on the Juicing Craze

“Juicing” is on the fast-track from fad to full-on health craze. Thanks to an explosion of juice bars and celebrity endorsements, satisfying that thirst for greens, super fruits, or carrot juice is en vogue right now. But healthy as these juicy concoctions seem, there’s a tall order of hype muddling science with slick marketing here. Juicing can be a great way to get much-needed nutrients from fruits and vegetables, which evidence suggests may help prevent chronic diseases. A study published in a 2009 journal, The Proceedings of the Nutrition Society, found that consumption of a commercially available fruit and vegetable puree-based drink significantly increased dietary carotenoids and vitamin C.