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April 2011 Issue

Maqui Berries Make a Splash in the Exotic “Superfruit” Circuit

The recent craze over exotic "superfruits" such as acai berries and mangosteen has food and dietary supplement manufacturers on the lookout for their next "superfruit" star. And the new destination on the "superfruit" map is the Patagonia area of South America, the home of the maqui berry. The Internet is already abuzz over "magic" maqui berries, which promise to help you lose weight, flush toxins, clear skin, boost energy, and even fight cancer. But is the maqui berry boom nothing but a bust?

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