You Should Know
October 2011 Issue
Behind the Heart-Check Symbol
If youre in the habit of looking for the familiar checkmark enclosed in a red heart before you drop a food into your shopping cart, youre not alone. The American Heart Associations heart-check icon, which has been gracing food packages since 1995, has become the most recognized and trusted symbol on food packages. In fact, 83 percent of consumers recognize this symbol and 63 percent trust it, according to survey results presented at the Oldways Supermarket Dietitians Symposium in Santa Rosa, CA on March 31, 2011.
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