On the Lookout for “Greenwashing”

When it comes to chic trends, eco-friendly "green" is definitely the new "black." On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes. People are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group (BCG). More consumers intentionally purchased green products in 2008 than 2007, and were willing to pay a little more for some green products that they thought were healthier, safer or better for the environment.