Just In

September 2010 Issue

It Looks Like America’s Got a Sweet Tooth

U.S. consumersí reliance on sugar and sweeteners for total calorie consumption accounts for an astonishing 17.1 percent of total daily calories, more than twice that of the global average, according to a report by research and analysis firm, Datamonitor. A possible reason for such high sugar consumption is that itís not a top priority for Americans to shun sugar. U.S. consumers indicate that they are most influenced by products claiming to have low or reduced fat, but low, or no added sugar claims is in third place on the list of influential product statements that people watch for.

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