Features

October 2009 Issue

Healthy Bugs Living in Harmony, Inside the World of Friendly Probiotics

Digestive health is a big priority these days—the U.S. probiotic ("friendly bacteria") market is projected to be worth up to $2 billion or more by 2013, according to a recent Datamonitor study commissioned by Kraft Foods. Yet even with famous faces and large food companies touting the gut health benefits of probiotics, confusion abounds. The Datamonitor study revealed that 63 percent of consumers are still confused by probiotics and only 13 percent could accurately define what they are. So what are these friendly microbes and how do they work?

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