Ask EN

April 2005 Issue

Splenda Ads Stir Controversy: Is the Sweetener Real Sugar?

Q. Iíve read a lot lately about how the sweetener Splenda is falsely claiming itís like real sugar. Whatís the deal? Is it safe to eat?
A. A growing number of critics argue that Splenda slogans give the misleading impression that it contains natural sugar and is therefore safer than other sugar substitutes.

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