Product Watch

May 2002 Issue

Designer Foods for Women: Noteworthy Niche or Not?

The Buzz: "A unique combination of nutrients designed specially for women," because "You know your needs are different." At least, thatís what marketers have decided in formulating foods just for females, including Luna and Oasis nutrition bars, Harmony cereal and Nutrition For Women oatmeal, with soups, salty snacks, bottled water and sports drinks on the horizon.

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