Product Watch

December 2002 Issue

The Whole Truth About the Labeling of Grain Products

The Buzz: Breads, cereals and crackers often trumpet themselves as "hearty," "wholesome," "stone-ground" or "multi-grain." It all sounds very nutritious, seemingly just the ticket to fulfill that dietary recommendation to "Choose three servings a day of whole grains." But chances are, itís not. The Bust: The truth is, none of the terms above guarantees a whole-grain product; in many cases, the main ingredient is actually refined wheat flour. Especially, donít be fooled by color. The rich brown color of many breads, cereals

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