October 2002 Issue
"Enhanced Waters" Flood Market, Drain Pockets
It seems marketers have decided pure water isnít good enough anymore. Why not add "value" (read vitamins, minerals, herbs), yet still call it "water"? We call it devious and misleading, not to mention unnecessary. While water is essential to good health, these "enhanced water beverages" are anything but. Most contain sugar and, though not as caloric as soft drinks, are more insidious, because they look like water and are sold like water, not to mention being called water! Hereís the lowdown:
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