April 2000 Issue
Milk Wars: Is The Growing Backlash Against "Bessie" Justified?
For years, milk has reveled in its reputation as nature's "most perfect food." Lately, however, critics have tried to tarnish milk's stellar image. There's even a campaign by People for the Ethical Treatment of Animals (PETA) that has attracted attention by parodying the popular "Got Milk?" ads. PETA's brief but bizarre "Got Beer?" ads garnered publicity for its belief that dairy cows are mistreated.But it's the Physicians Committee for Responsible Medicine (PCRM), a
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