Label Lingo

July 1998 Issue

Cereal Makers Now Desperately Seeking Psyllium

If Kellogg's "spokesanimal" Tony the Tiger could really talk, he'd say the recent decision by the Food and Drug Administration (FDA) to allow a health claim on cereals containing psyllium is "Grrreee-at !" Last year, the FDA allowed products containing whole oats to advertise that the soluble fiber in oats reduces heart disease risk. Now, the FDA is allowing any food or supplement with at least 1.7 grams of soluble fiber from psyllium

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