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February 1997 Issue

Recent E. coli Outbreak Spurs Change for "Fresh" Juices

Q. I heard fresh juice is no longer safe to drink. Is that true? A. You're probably referring to a highly publicized E. coli outbreak from juice that occurred in October, sickening dozens of people and killing one child. Not surprisingly, it has intensified concerns about the safety of fresh—that is, unpasteurized—juice, which is certainly riskier than pasteurized juice, particularly for specific groups of people. A large fresh juice manufacturer, Odwalla, of Half

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