October 1997 Issue
Wading Through the Murky Maze of Bottled Waters
Last year Americans downed enough bottled water to fill 2,940 Olympic-sized swimming pools. Why the record amount? Concern over the safety of tap water has many spurning the spout. Others simply desire a "politically correct," guilt-free beverage in social situations. Message in a Bottle? Besides wellknown brands like Evian, Perrier and Poland Springs, other brands aim to evoke pristine images with names like Ice Mountain, Oasis and Utopia. But what makes the choice
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