January 1997 Issue
Advertisers Get Away With Incredible Weight-Loss Claims: How Not to Succumb
Looking for a quick fix to a nagging weight-loss problem? Ads for Super Fat Burners and Acu-Stop 2000 ear clip, among others, have promised just that -- without the hardship and sacrifices of diet and exercise, of course. If these claims sound too good to be true, it's because they are. That's not all. EN dug up more dubious claims from the world of weight-loss advertising: Sleeper's Diet helps you "lose while you
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